At a time when there are over 20 million smartphone users in South Africa and with as much as 50 percent of all searches occurring on a mobile device, small businesses that ignore mobile put future growth at risk.
Here’s a look at several ways your business and its customers might benefit from a mobile application.
Potential uses and benefits of a mobile app:
1. Target local customers and provide special offers
Customers who are on the go seem more likely to engage with brands if they are localized. For example, if you operate a restaurant that serves a local community, you are more likely to get more leads from the people in that region if you have a mobile app that grants GPS location and directions (with access to specials of the day).
2. Provide better customer support
Good customer support is crucial to keep getting new referrals, and a mobile app is an excellent channel for delivering support instantly and efficiently. It is also a great way to scale your customer support by introducing new channels of communication and delivery directly from the app.
3. Collect feedback and data about customer behavior
If you want to learn how customers are using your products and services and what they like (and possibly don’t like) about them, a mobile app can be a simple method for collecting this sort of information.
Benefits for Customers – They’ll receive:
Notifications of special events, launches, and more
One-touch access to your contact information
Directions to your location from wherever they are
Fast, seamless appointment/booking scheduling
Automatic recording of their next appointment
Automatic reminder of their next servicing date
Embedded QR Code Scanner for in-store promotions
Extras: parking markers, loan calculators, and local gas prices
All these are valid reasons for investing in a mobile app. When you start to look at mobile as an opportunity to create better solutions for your customers (and for your business), then you are on the right track.
Does your small business have a mobile app (or apps)? If not, what’s holding you back? Let us help you in building an app for your business.
R5 000 once-off development fee
R3 500 monthly hosting fee
Why a monthly fee? Our solution grants you flexibility from an app creation, maintenance and cash flow perspective. Should you need the app for just 2 or 6 months, you only pay for the month(s) that you used it. This gives you total flexibility. Give us a call today (011) 465 5086, ask for Lebogang Mokubela and we’ll get you started.